Journal of African Development

This article aims to show the place of the book and reading in cinema in Côte d’Ivoire. It focuses on the way the issue of the book and the act of reading are presented in films produced in Côte d’Ivoire. It thus falls within the valorization of cultural and creative industries in the context of declining book consumption by the population. For this, two theories were invoked, namely functionalism and the theory of cultural mediation; in addition, documentary research, the qualitative approach, and content analysis were used. It results that, both on television and in theatrical distribution, cinema in Côte d’Ivoire gives a very low representation of the book and reading. In view of this insufficient promotion, integrated cinema-book mediation within a systemic approach becomes a strategy to consider.