A Study On The Influence Of Demographic Factors On Customer Awareness And Perceptual Dimensions Of Public Sector Banks With Respect To Pradhan Mantri Jan Dhan Yojana Scheme.

doi:N/A

Original Article | Volume 7 Issue 1 (None, 2026) | Pages 472 - 482

W. Roselin Prabha

C. Paramasivan

Ph.D. Full Time Research Scholar

Associate Professor PG & Research Department of Commerce Thanthai Periyar Government Arts and Science College (Autonomous) (Affiliated to Bharathidasan University, Tiruchirappalli - 620023.) Tiruchirappalli-620 023

Abstract

Socio-Economic Development of the Country depends on the earning and saving habits of the People in a regulated mechanism. Financial inclusion is the main aim of the government as one of the poverty eradication process. For the purpose of financial inclusion on our prime Minister launched a scheme namely Pradhan Mantri Jan Dhan Yojana (PMJDY). People Money Scheme is a Government initiative taken by the Indian Government to empower the rural section of the Country. On the inauguration day August 15th itself 1.5 crore accounts were opened and the world record of Guinness certify that the most bank accounts opened in 1 week as a part of financial inclusion campaign is 18,096,130 and was achieved by Banks in India from 27 to 29 August 2019". By 9th February 2022, Rs.158713.30 were deposited under the scheme. With this background, the study has been conducted and tries to find out that the success rate of PMJDY in Tiruchirappalli District

Keywords

Financial inclusion

Poverty alleviation

People Money Scheme

Social Transformation

PMJDY

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